Feeling at home, no matter where you are – that's the essence of Etro's Pre-Fall 2026 collection. For years, Etro has cultivated a reputation for designs that resonate with a global, eclectic clientele. Under Marco De Vincenzo's creative direction, the brand has artfully balanced its iconic heritage with fresh perspectives. This pre-fall collection perfectly embodies this equilibrium, showcasing Etro's signature visual flair to deliver a powerful message: home is wherever the Etro spirit thrives. Think vibrant patterns, rich colors, and designs that playfully reference both luxurious interiors and the beauty of the world.
The collection's opening act draws inspiration from the cozy charm of the Shetland Islands. Imagine tapestry-like patterns reminiscent of old-school wallpapers, a delightful mix of tartan and plaid, and of course, Etro's beloved paisley. These elements create a sense of warmth and familiarity, like wrapping yourself in a comforting embrace.
De Vincenzo shared his vision, stating, "I like to imagine this woman almost camouflaging and disappearing in the environment she lives in." This sentiment harks back to Etro's roots in home collections, highlighting the brand's deep connection to the idea of home. Some pieces embraced this theme literally, such as velvet corsets and pants that seemed to be cut from plush sofas. Others offered a more subtle nod to the Scottish inspiration, like the stunning leather pieces with dégradé color effects, evocative of the Northern Lights.
As the collection unfolds, it journeys eastward, embracing Far Eastern influences and orientalism. The outerwear steals the show, featuring chunky jacquard coats, substantial overprinted shearling jackets, and elegant trench coats, alongside embroidered jackets and kimono coats. The collection also presents thick knitted pieces with frayed trims, offering deconstructed alternatives with a blanket-like effect and a heavy tactile feeling. These pieces contrast beautifully with the flowing print dresses and formfitting frocks and separates that conclude the lineup.
But here's where it gets controversial... De Vincenzo reflects on the collection's direction, stating, "In the end, to stay in our own territory pays off commercially." He acknowledges that the collection's colorful and eccentric nature might not always align with current trends. However, he emphasizes that for Etro and its customers, this is precisely what feels right. And this is the part most people miss... This collection is not just about fashion; it's about a lifestyle, a feeling of belonging, and the comfort of home, no matter where you are.
What do you think? Does Etro's approach resonate with you? Do you agree that embracing one's unique style is always in fashion? Share your thoughts in the comments!
