Royal Dornoch is on the cusp of a major transformation, and it's not just about the golf! A digital revolution is underway, as the iconic club prepares to unveil its new £13.9 million clubhouse, complete with cutting-edge technology and a bold vision for the future. But is this upgrade just a luxury, or a necessity for the club's survival?
The clubhouse, set to open in December 2025, is the centerpiece of Royal Dornoch's ambitious expansion and modernization plan. With construction led by Morrison Construction, the 2,100-square-metre building will offer a modern, eco-friendly experience, featuring solar panels, energy storage systems, and smart amenities. But here's where it gets interesting: the club is not just focusing on the bricks and mortar.
The digital upgrade is a key component, with local provider Highland Broadband installing a lightning-fast 2Gbps full-fibre internet connection. This isn't just about keeping up with the times; it's a strategic move to cater to the club's expanding international membership. But is this a sign of golf's growing exclusivity, or an inclusive step towards engaging a global audience?
Highland Broadband's managing director, Colin Woodward, believes it's the former. He highlights how the new infrastructure supports internationally connected businesses, ensuring Royal Dornoch can cater to a diverse, global community. And with the club's growing popularity, especially among American golfers, this digital boost couldn't be more timely.
The clubhouse is just the beginning. Royal Dornoch has grand plans, including a third 18-hole course, a redesigned Struie Course, and two new short courses, all aimed at enhancing the experience for golfers of all skill levels. General manager Neil Hampton emphasizes the club's commitment to inclusivity and variety, ensuring there's something for everyone.
The club's strategy seems to be paying off, with a 30% increase in advance bookings for 2026. This surge in popularity is a testament to the club's evolving global appeal. But with such growth, is Royal Dornoch at risk of losing its exclusive charm? And how will the club balance its traditional roots with modern demands?
The UK Government's Gigabit Broadband Voucher Scheme has played a part in this digital transformation, supporting remote communities' access to high-speed internet. But as Royal Dornoch embraces the digital age, it raises questions about the future of traditional golf clubs. Are these upgrades essential for survival, or a luxury that might change the very nature of the sport?
As Royal Dornoch nears its grand reopening, the excitement is palpable. But the real question remains: How will this digital upgrade shape the future of golf, and is it a change for the better? Share your thoughts below, and let's spark a conversation about the evolving world of golf and its digital destiny.